We didn’t come from auto repair. That turned out to be the point.
Before we started 47, we spent years in corporate and experimented across more than a dozen different industries, some of them large, regional, serious-money companies. Then we got into automotive, and two things stopped us cold.
One, these were the most normal, down-to-earth people we had worked with anywhere. Two, they actually knew how to run a business. They ran their numbers, tracked every bean, and understood their shops at a level of sophistication we found missing in a lot of the rest of the working world.
The name is the latitude of the Pacific Northwest. Washington State is home, and it has a genuinely great community of shops. As we traveled the country and saw what shops in Texas and the Southeast were pulling off, we kept asking one question: why isn’t Washington on the map for automotive? Putting it there is one of our side quests. Putting your shop on the map is the job.
What We Believe
We don’t lead with marketing.
Spend enough time in this industry and you see three things holding it back. Shop owners are fractured into camps that treat each other like rivals. The trade quietly undervalues itself, from what it charges to what it pays its own people. And the skill and intelligence it takes to do this work goes underappreciated by almost everyone outside it.
We are not neutral about any of that.
So we don’t lead with marketing. Most shop owners couldn’t care less about marketing, and honestly, they shouldn’t have to. We lead with the thing underneath it: helping a shop become a name its community knows, trusts, and feels a part of, long before anyone’s check-engine light comes on.
How We Work
We build belonging, not just visibility.
Most shops get found the hard way, as the first “mechanic near me” result someone taps in a panic, competing with Google Ads for a customer who comes once and never comes back. We build the opposite.
We come on-site with our team and our gear, put your people on camera, and tell the real story of your shop. Then we distribute it where your neighbors actually are, target the ads to your local community, and put a real person in the conversations that follow. Three pillars run through all of it: fun, personal, professional.
We keep it deliberately small. We take on only one or two new shops a month. We would rather leave a real imprint on a few of the best shops than a shallow one on many. We call them the gems of the industry, and they are who we build for.
Conversations
Why We Do It
We’re not in it for the money.
That sounds like a line, so here is what we mean. The real winners in what we do are our clients’ customers, the people who finally find a shop that welcomes them and does right by their car, whether that car takes their kids to school or their family to the hospital.
Our very first shop, Easy Street Auto Repair, has been with us three years. What stuck with us was never a metric. It was customers who were simply grateful they had found a place that treats them like people. And Greg Buckley at Buckley’s Auto Care never got a sales pitch from us. He saw one of us talking into a camera, made a video about it, and a little while later we were in Wilmington.
That is the game we are actually playing. Do work worth remembering, and let it travel.
We’ve helped brands generate
millions in influenced revenue
by pairing narrative-driven media with real human sales execution.