Client: A Late-Stage Automotive Brand
Industry: Automotive
Region: Pacific Northwest
Partner: 47 Consulting
With decades of market presence, they need a structural plan to grow
As a late-stage brand with decades of market presence, the company faced a structural growth problem.
Its primary buyer base was aging out. Year over year growth slowed as long time customers churned, while newer, higher buying power demand segments failed to discover or connect with the brand. Compounding the issue, the company’s digital presence across modern media platforms was effectively nonexistent.
The challenge was relevance, discovery, and demand alignment.
The brand did not need incremental marketing. It needed a renaissance.
The Strategy
47 Consulting led a media driven identity reinvention designed to reintroduce the company to a new generation of buyers and restore demand momentum.
Key objectives included:
Reframing the identity to connect with higher value buyer cohorts
Translating legacy credibility into a digital native presence
Building familiarity across new demand segments
Converting renewed visibility into conversations and sales pipeline
Improving pipeline efficiency by increasing trust before first contact
The System Deployed
Identity reinvention expressed through consistent narrative led media
Human centered storytelling designed for digital first consumption
High frequency exposure across platforms where new buyers spend attention
Coordinated publishing to drive repetition, recognition, and recall
Continuous optimization based on engagement and pipeline signals
The system was designed to reintroduce the brand through media, not advertising.
The Results (First 6 Months)
Conversion KPIs
21,885 total conversations
3,140 responses generated
Response rate of approximately 14.3%
Pipeline Creation
Conversion rate of 3.19%
698 qualified pipeline opportunities
Sales Pipeline Impact
Average pipeline value per opportunity: $1,100
Attributable sales pipeline generated: $767,800 (approximately $768K)
This pipeline was created without changing pricing, operations, or sales structure.
The Outcome
The company transitioned from a legacy brand losing relevance with the next generation of buyers to a reintroduced brand actively discovered and considered by higher value demand segments.
The result was renewed relevance, improved pipeline efficiency, and restored growth momentum.