Client: One of the Largest Home Services Brands on the West Coast
Industry: Home Services
Region: Western United States
Partner: 47 Consulting
Market perception lagged behind the operational reality
Despite being one of the largest home services brands on the West Coast, the company’s market perception lagged behind its operational reality.
While the organization was founder-led and locally rooted, it was widely perceived as a large, impersonal corporate brand. This limited relevance among younger homeowners who dominate digital discovery and purchasing behavior.
The challenge was not scale. It was trust, familiarity, and demand capture in a modern buying environment.
The Strategy
47 Consulting deployed a brand reconstruction and visibility strategy designed to reposition the company for modern discovery and demand creation.
Key objectives included:
Repositioning the company as a people first, founder led organization
Replacing promotional advertising with human centered storytelling
Building persistent, geo targeted visibility across high value homeowner segments
Converting attention into conversations and sales pipeline while lowering acquisition friction
The System Deployed
Brand narrative reconstruction
Founder, team, and culture led media
Short form, story driven video creation
Market calibrated publishing cadence
Geo targeted digital distribution
Continuous creative testing and optimization
This was not a campaign. It was a repeatable growth system.
The Results (24-Month Performance)
Market Visibility
8.1M+ digital views
5.02M+ accounts reached
Transition from near zero social presence to category level visibility dominance
Conversion KPIs
84,192 total conversations
3,508 conversations per month
Approximately 90% open rate
Approximately 50% response rate
2.7% conversion rate
Sales Pipeline Impact
Average pipeline value per opportunity: $7,500
Attributable sales pipeline generated: approximately $17.05M
Estimated top line lift of 10% to 40% depending on seasonality and service mix
The Outcome
The company transitioned from a corporate brand encountered through traditional advertising to a recognizable, people driven organization homeowners trust and choose.
The result was not just awareness, but sustained sales pipeline, predictable demand, and compounding market trust.