47 Consulting

Blog

Doing auto repair differently.

Notes on the trade, the shops we work with, and using high-impact social media to show the world that auto repair is a lot more than fixing cars.

Start here Straight Talk

Is Auto Repair Undervalued?

We came into auto repair in 2023 carrying every preconceived notion the world has. Getting inside proved us wrong. Here's why the trade is massively undervalued, and what we're doing to change it.

Jul 11, 2026 · 3 min read Read post
Straight Talk

You're Not Just a Mechanic

There is a subculture in auto repair where the people inside it undersell themselves. Here is why we think that is the root of the industry's value problem, and why fixing it starts on the inside.

Aug 17, 2026 · 3 min read Read post
Field Notes

A Scholarship Worth Passing Along

There is scholarship money set aside for anyone pursuing their education, and it is more flexible than the name suggests. Here is the link, and why you should pass it along.

Aug 6, 2026 · 3 min read Read post
Field Notes

Leading a Legacy: A Review of Josh Parnell's Book

We picked up Josh Parnell's leadership book at a conference in Phoenix and finished it before the plane landed. Here is what stuck with us, from the janitor at NASA to being the buffalo.

Jul 29, 2026 · 8 min read Read post
Guides

The Shop Owner's Guide to the AI Galaxy: Is AI Recommending Your Shop?

A beginner-friendly walkthrough for shop owners. Use Microsoft Clarity, a free tool, to see which of your pages AI is citing when people ask it where to take their car, and understand what that has to do with your brand.

Jul 21, 2026 · 8 min read Read post
Straight Talk

The Shop Owner Who Had Already Tried Everything

An auto repair shop did everything right — SEO, Google Ads, LSAs — and still plateaued. Here is what changed when they built a brand on social.

Jul 20, 2026 · 5 min read Read post
Guides

The Shop Owner's Guide to the AI Galaxy: Pulling Your Tekmetric Report With Claude

A beginner-friendly walkthrough for shop owners. Use Claude's Cowork mode on the desktop app to grab your Tekmetric customer lead source report automatically, so you can see revenue by marketing channel without the manual export.

Jul 17, 2026 · 4 min read Read post
Field Notes

The Best Parts Weren't on the Itinerary: The 2026 NWACA Summer Retreat

Our recap of the 2026 Northwest Auto Care Alliance summer retreat at the Clearwater Casino Resort in Suquamish. The classes and the parties were good, but the parts we'll remember all happened in between.

Jul 15, 2026 · 6 min read Read post
Guides

Getting Your Shop Found on Google

A recap of Jimmy Lea's class from The Institute at the Sunrise Automotive Expo: website layout, the page-speed numbers Google ranks on, real reviews, and why real photos and video matter for getting your shop found.

Jul 10, 2026 · 3 min read Read post
Field Notes

Sunrise Automotive Training Expo 2026: A Recap

We flew to Arizona for the Sunrise Automotive Training & Expo. Our honest take on the classes, the community, and whether this smaller regional event is worth the trip for your shop.

Jul 10, 2026 · 5 min read Read post
Guides

How to See Your Social Media ROI in Kukui

A step-by-step guide to finding Kukui's Customer Breakdown by Source report and reading the revenue attributed to each of your marketing sources.

Jul 9, 2026 · 4 min read Read post
Guides

How to See Your Social Media ROI in Tekmetric

Followers and likes don't tell you whether social media is working. Revenue does. Here's exactly which Tekmetric report shows the real dollars your Instagram, Facebook, and TikTok are bringing in, and how to turn that into a simple ROI number.

Jul 5, 2026 · 5 min read Read post
Guides

How to Track Social Media ROI for Your Auto Repair Shop

Millions of views and no idea if it's working? The problem usually isn't the content. It's that most shops have no system in place to track whether social media is actually driving business.

Jul 3, 2026 · 3 min read Read post
Field Notes

What Tektonic 2026 Was Actually Like

A first-hand recap of Tekmetric's Tektonic 2026 conference in Houston: the sessions we sat in on, the product news, and the parts that actually mattered, for shop owners weighing whether to go.

Apr 22, 2026 · 3 min read Read post

We’ve helped brands generate
millions in influenced revenue

by pairing narrative-driven media with real human sales execution.